Designer Spotlight: Chanel

Wednesday, 22 October 2014

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Happy Wednesday Lovelies!

Today's designer spotlight focuses on my absolute favourite Design House: Chanel.
Originally founded in 1909 by Gabrielle Chanel, nicknamed Coco, who first opened a millinery boutique, the brand has over the years grown into a multi billion dollar, privately owned business.

From it's iconic tweed jackets & suits, prim twin sets, to it's instantly recognisable quilted bags & shoes, it's one of the only brands I know (with the exception of Hermes) where products can increase in value over time.

For me, there are brands & there is Chanel.

Product wise, I've pulled together some iconic, classic Chanel, which epitomises the brand. 

Classic Chanel

So why do I love Chanel so much? 
It's original - it's a fashion leader, not follower. It has a history & a story behind the brand. The appointment of Karl Lagerfeld as Creative Director of Chanel has seen the business transformed into the global empire it is today.
It doesn't forget who it's customers are - I love how the brand has stayed true to it's heritage & more classic styling, whilst at the same time seasonally re-inventing itself with exciting, inspiring new fashion (think graffiti back pack, camelia sneakers, lego bag & more recently the milk carton bag (lait de Coco).
It's catwalk shows don't just showcase the designs, they transport you into another world - the world of Chanel.

Personally, it makes me feel special whenever I wear a piece of Chanel, whether it's my 2.55 classic jumbo double flap bag, my quilted flats, a pair of earrings, or simply my favourite red lippy.

What does Chanel mean to you as a brand?

Thanks for reading!

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